The Grooming Cove

Rueben is a master of his craft. If you want a barber who actually gives a damn, go see Rueben. His fades are surgical, and his attention to detail is unmatched. ​What really sets him apart is his memory; he remembers exactly how you like your hair, but always takes the courtesy to ask, 'What are we doing today?' He can pick up conversations right where you left off weeks ago. Friendly, professional, and easily the best barber in the city. Don’t sleep on booking a chair with him.

Extremely unprofessional. The two barbers here were having a highly explicit conversation with each other about women while I was having my hair cut. Quite disgusting and frankly insulting as a customer. Not to mention, they a horrible job cutting - I would be hard pressed to believe they have any sort of credentials or training. Even Moxie’s less than a minute away is better. Haircutter in the Meadow is many degrees of magnitude better and fixed the whackjob that these unprofessional, so-called barbers did.

I enjoy coming to this location and getting a haircut for me and my son. Very friendly staff and good music choices. Paul does a great job with me and especially with my son! My 4yo son tends to be ticklish and wiggles but Paul always gets him looking fresh and clean!

Please go to my man Reuben. He’s been cutting my hair for the past 2 years and NEVER disappoints. Understands what the client needs and he always asks! Been around Secaucus for 20+ years and Reuben along with grooming cove should be everyone’s go-to. Plus, making an appointment takes 2 seconds…. literally. Do yourself a favor and see them asap.

I visited there for the first time last April for a haircut, and all I can say is Paul did an outstanding job with what I wanted. Looking forward to being back there soon if I ever need another cut from him. Highly recommended!