Officina Profumo Farmaceutica di Santa Maria Novella

Absolutely love this place. The soaps and lotions are exquisite—beautifully scented, luxurious, and perfect for gifting. What truly sets them apart is the personalized calligraphy, which adds such a thoughtful, old-world touch to every gift. Everything feels intentional, elegant, and timeless. A wonderful experience from start to finish, and my go-to for special, meaningful gifts. Thank you Johnny and Ava!!

I recently visited Santa Maria Novella and had a truly wonderful experience. The boutique itself is a sensory escape—elegant, serene, and steeped in history. I came in looking for something special and left with a fragrance I absolutely adore. What made the visit unforgettable was Johnny’s outstanding customer service. He was incredibly knowledgeable, warm, and attentive, helping me explore different scents and guiding me toward the perfect choice without ever being pushy. His passion for the brand and its rich heritage really came through. I felt welcomed, understood, and appreciated as a customer. Thank you, Johnny, for making this such a memorable experience—I’ll definitely be back!

Sales person Lily is a TREASURE of that store. She was so nice and knowledgeable. For the whole time I’ve been at the store choosing a perfume for me, she was attentive to all the customers and sold items to at least 3 people while I was there. She also assisted me in choosing a right perfume for me. She knew exactly what I wanted. I hope Lily gets a promotion soon!!🌺

I am a huge fragrance enthusiast and enjoyed my visit to Santa Maria Novella more than any other fragrance shop I visited in LA! The shop is aesthetically pleasing, I couldn’t stop taking pictures. The staff was incredibly knowledgeable, friendly, and helpful- Amelia was delightful to shop with, as was the gentleman who helped us on our second visit- I just sadly didn’t catch his name! I bought one bottle my first visit and then had to return for a second fragrance before leaving town. The staff was generous with samples, as well! I look forward to shopping here again on my next visit to LA!

Lovely shop! Lillian was so incredibly helpful guiding me through everything. :) Highly recommend stopping by this gem. I will be returning soon.