Loft 177 Salon

Did not have a great experience with Nicolle. She did not arrive on time. Spent at least 20 minutes getting set up before she started the service. This was my first time getting hair my hair dyed and I was left with really brassy hair. Also, she was also doing another customer’s hair at the same time as me. When she put me under the hooded dryer, my hair had been dry for at least 15/20 minutes before she noticed and turned it off (she was focused on the other customer). At the end, to break the cast on my curls, she did not have hair oil and grabbed some random one that smelled funny. I traveled from CT and this was truly a waste of money/hotel/transportation.

I’ve been going to Whitney for over 5 years and will never see anyone else. She does an amazing job with my highlights and she always takes her time to listen to how I want my hair to look. I love to get dimensional highlights and balayage and she does it perfectly!!! I also love the vibe of the space. It’s beautiful 😍

I would book with Jules immediately - I came in to help blend my over grown and streaky BRIGHT blonde into something more natural to my roots so that I could finally leave blonde behind. I showed her some quick videos and she knew exactly what to do, no hesitation. I felt like I was in the best hands, I was never worried, and she explained everything as we went which is so important for me since I am always making sure every step of the way I’m on the same page as my stylist. Plus she is just a joy to hang with. My hair is even better than I thought it would be and just gets better each day. Truly would trust her with my hair any day!

Whitney has been doing my cuts and color in NYC for years and is the only person I trust with my hair!! I have super thick hair and she knows how to cut and thin it out properly which has been so hard to find my entire life. She’s also done full and partial balayage for me a handful of times and she knows how to create the perfect blendyness and dimension without you needing to spend half a day in the chair and without it needing touch ups - always grows out so well. The new salon is so cute and spacious - just had my winter refresh cut and left the salon feeling fab 💁‍♀️ will recommend Whitney over and over!!

Whitney Whitney Whitney!! I cannot say enough about how talented she is- Since moving to Manhattan 4 years ago, I have struggled to find a good colorist and have been to multiple hair salons. With Whitney, she immediately knew how to get my hair the blonde that I have been trying to go for - without damaging it and without causing brassiness (I am a natural brunette). I am OBSESSED She is the only colorist I will let touch my hair in the city! If you haven’t been to her gorgeous salon in SoHo - you need to go 🤍