K-BEAUTY AVE

Yakashi was so extremely helpful! After learning about my skin, she curated an entire routine for me. You can tell she is a girls girl not just a salesperson. So excited to try my new products!

This place is great! I am new to the area and was worried about being able to find good skincare easily, however this place really did it for me! I was taken care of by this younger girl named Ana who was so sweet and knew a lot. She discussed skin types with me, skin concerns and what products to use. It seems like the staff here really know their stuff. I seriously recommend!

I like that there's a Korean beauty store in New Jersey. I don't have to go to Koreatown or Chinatown to buy them. The downside is although the store is not as big or have too many varieties like those in Manhattan, at least, they have the products that I know. Another downside is the staff. I understand that the female personnel who is by the way "Indian" (since this mall has alot of and caters to Indians) "tries" to be helpful, but I find it annoying in the way she asked me what I was looking for. Instead of allowing me to peacefully look around, maybe buy more items since they aren't any customers but me at that time, it is as if she wanted me to buy whatever I want and get out. Because of this, I will not be returning. I will just take the trip to Manhattan if I need to stock up.

Good selection of products though variety is limited. But since they're still fairly new and a small store it's quite expected. Decent pricing. Some may even be cheaper than if you get them online. I think most people will be able to build a full skincare routine from their selection.

Amazing store! Great service along with being very clean. Its great having a K-Beauty store so close to me, they are very generous for being a first time customer and give free samples! Love it here, will return for their products!!