Diamond Beauty Supply

Such a beautiful place..the staff, and the customer s that were shopping there were so friendly. That's Inglewood 🥰I miss my home town I grew up in. Anyway the store is clean, and the staff is eager to help you. They have alot of great products. This was my very first visit here, they had everything I needed. The cashier was soooo sweet, she gave me a free honey lip gloss and had such patience with me at the counter. She also gave me a flyer for other locations. So, now when I drive down from Santa Clarita- to LA for hair supplies this will be my stop shop. Keep up the good work!!🥰❤️❤️

I’ve been a customer here for years, but this will be my last visit. A security guard pointed at my pocket (which only had my phone), implied I stole something, followed me around the store, and then told me I was “no good” and that "I shouldn’t come back." I am a Black woman shopping at a beauty supply store that primarily serves Black women. This treatment was humiliating and felt like racial profiling.

Found what I needed. Will return because I should've purchased heat protector, forgot I was washing/conditioning my hair and needed the protector when using my flat iron. Was amazed at how huge the store is and the volume of products available. Happy with my purchase and believe others will too. No photos, guarantee next time I will

Great prices, well organized and they have accessories for hair and jewelry..Friendly service

If I could give this business 100 stars I would. My sis lost her hair after her 1st chemo treatment. I have never shopped for a wig before and was very emotional. The lady at the counter was so compassionate and helpful. There were so many options in the wig room. They ran out of Styrofoam heads so I went to the location on Western and they were equally kind and helpful. I recommend a thousand times over!