BYREDO New York Soho

⭐️⭐️⭐️⭐️⭐️ I had an amazing experience shopping at BYREDO in Soho, NYC. I was looking for a special gift for my love, and Santiago was incredibly professional, knowledgeable, and kind throughout the entire process. He took the time to guide me and made sure I found exactly what I was looking for. I couldn’t be happier with the way he treated me. The products themselves are exceptional ... the scents last the whole day (and even longer!) and are absolutely worth the money. I highly recommend visiting this store and asking for Santiago if you want an outstanding shopping experience!

Amazing selection, incredible staff in an iconic location. This is the flagship store for Byredo - their first and biggest store. I definitely recommend a visit if you’re in the area!

It was my first time in Byredo today and had a wonderful experience with Mark! He was lovely, super patient, informative and friendly as I navigated buying gifts for my employees. The transaction was really seamless and he made me feel welcome, offered me water and was communicative about the gift wrapping time. The gift wrapping here really is stellar and some of the prettiest I have ever seen. It also smells amazing in here!!!

Terrible return policy where they only give in-store credit. The salesperson was misleading and made us think we would be able to return the perfume for a refund, not store credit. Buy online instead, they will refund your card. We also bought a perfume online we wanted to return in store and it turns out the entities are completely separate and you can't return online purchases at the store. Extremely confusing and annoying return process, the manager then said she would give 15% off but only if we bought 2 perfumes. Totally disappointed by customer service here, expected much better from a "high-end" retailer.

I visited the Byredo Soho store on Saturday, May 24th around 2:50pm, shortly after a lovely birthday brunch with a friend. Unfortunately, our experience was rather unpleasant. Despite the store being relatively quiet with more staff than customers, we were neither greeted nor offered assistance. It felt as though our presence was an inconvenience rather than an opportunity for interaction/engagement. We sampled Bal d’Afrique. We were intrigued by its complexity so asked a salesperson to describe the scent. The response "It’s complicated, citrusy, and floral" was surprisingly curt and uninformative. Whether due to a lack of product knowledge or enthusiasm, it left us feeling dismissed. We did end up purchasing a hand cream, and had intended to browse more, possibly exploring their makeup