The Ritual

The Ritual in downtown SLO is an awesome spot that feels more like a lifestyle hub than just a barber shop. I stopped in without getting a haircut, but Gavin was super helpful and knowledgeable about their products. The shop has a clean, modern vibe with great energy. Easily one of the coolest places in San Luis Obispo for grooming and style.

I never do reviews but they destroyed my hair. I asked for a taper yesterday and a little bit off the top. Most of my hair is now gone and it is genuinely such a terrible cut. 37$ + tip for a chopped haircut. I can't in good conscience recommend them.

Nikki is surely one of the best barbers in slo county! Her skills are unreal, my husband won’t let anyone else cut his hair and we have a really great time coming to see her. Her personality and customer service are off the charts! The front is expertly merchandised and I always find something that takes another stop off my list :) the cards, gifts, and toiletries can’t be beat. If you need a masculine gift, this is the spot! Need other options? It’s attached to HepKat!! Such vibey spots that shouldn’t be missed, with really talented people and especially Nikki!

Amazing haircuts every time. They’re always consistent and make sure to cut your hair exactly how you want it. The service is excellent, the staff is friendly, and it’s hands down the best barbershop in San Luis Obispo.

Been coming here for 3 years and it feels like home. The owner is friendly, the barbers are trendy. Fantastic clothing section and general men's shopping.