Niche Hair Collective

There is nowhere else in the state of Wisconsin I will ever get my hair done again. Tori has created such a warm, calm, and comforting environment. You're always greeted by a smiling face and a delicious beverage, and somehow she remembers everything about you and is SO easy to talk to all while doing an incredible job on your hair. I've walked in many times telling her I have no idea what I actually want done, and she somehow reads my mind. I've never left an appointment with Tori feeling anything less than phenomenal. My hair is healthier than it's ever been because she genuinely cares and teaches you how to take care of it. Seriously cannot recommend Niche enough!

I’ve had the privilege of having Tori as my stylist for well over 10 years, and there hasn’t been a cut, color, or style that I haven’t absolutely loved. She has an incredible ability to take a general idea and turn it into something beautiful. With my thick, curly hair, her knowledge of cuts and styling techniques ensures I always leave with great shape and definition. I’ve also fallen in love with reds over the years, and every variation she’s created has been stunning—there isn’t a single color I look back on that I didn’t love. The salon atmosphere and overall experience are truly top-notch. My hair appointments are my “me time,” and I leave feeling refreshed every single visit. I can’t thank Tori and her team enough for creating such a beautiful space—it’s a wonderful addition to our

This is a beautiful salon with incredibly talented artists. Immediately following my appointment with Tori, I stopped for groceries and received a compliment from a complete stranger... "Whoever colors your hair does an amazing job, it's beautiful!" The artistry really shines when the color seamlessly grows out. I live more than an hour away from the salon, and I love that I can go 4 months between visits. It's well worth the drive every time!

I cant say enough great things about not only this place as a whole, but also about Tori as a hairstylist and business owner. When I went to Niche Hair Collective for my haircut, it didn't feel like all of the other experiences I've had at other salons, it felt like a personalized luxury experience. You can tell they put so much time and energy into every big and little detail here and really focused on finding every way possible to make sure the clients each have an amazing experience and feel like they are the priority when they are there for their appointment. Niche Hair Collective is on a whole different level than any other salon I've been to. And the stylists there are so talented and extremely knowledgeable! Have you ever been to a salon where you can tell they have stylist(s) fresh

Tori has been doing my hair for over 10 years. I can’t believe it’s been that long! She is very thoughtful and talented. I have complete trust in her ability to make my hair look beautiful every time I see her. I am so excited that she has opened up her new space. It’s so welcoming and located in the perfect spot downtown. ❤️