Hidden Secrets Wigs

Zeeland, MI · Wig shop

Reviews
17
Rank in Zeeland
#4
of 13 salons
Address
Hidden Secrets Wigs, 9479 Riley St Suite 200, Zeeland, MI 49464
Phone
(616) 546-9444
Website
www.hiddensecretswigs.com
Status
Closed · Opens 10 AM Mon

Hidden Secrets Wigs is a salon located in Zeeland, MI. It is one of 13 salons listed in Zeeland. It ranks #4 among Zeeland salons by combined rating and review volume. There are 10 photos associated with this location.

About Hidden Secrets Wigs

OPEN BY APPOINTMENT ONLY - We service all kinds of hair loss and alternative hair wearing needs. Our studio is home to well over 300 wigs, toppers, and add-ons. Make an appointment by calling us at 616.546.9444 to get your personal consultation.

Hours

SaturdayClosed
SundayClosed
Monday10 AM–5 PM
Tuesday10 AM–5 PM
Wednesday10 AM–5 PM
Thursday10 AM–5 PM
FridayClosed

Customer Reviews

★☆☆☆☆ 1.0 Jerri Joanna Larrson · Nov 2025

NOT TRANS SAFE Stay away if you’re trans! The attitude of the person I spoke to named Debbie was obviously bigotted. Huge long pauses before answering when I asked questions. Over long responses too. “My current hair is great I love how natural it looks”. Answer: “Riggggght” Took my appointment then called back not ten minutes later to move it. She also tried to cost scare me with “Our real hair wigs start at $2500 and go up to $8000 I called her back to tell her I didnt like the vibe. She called me sir… “I dont know if its just that you dont care about trans clients…” Answer: “No sir, thats not it at all!” There is no excuse. I sent face shape and current hair photos. No one wishes more than me that I also sounded like the woman I am on the phone. Total gatekeeper for “real

★★★★★ 5.0 Kaylee Tonneberger · Jun 2025

I had an amazing experience shopping at Hidden Secret Wigs! As someone with naturally curly hair, finding extensions that match my texture and look natural can be tough—but these were absolutely perfect. The curls blended seamlessly, and the quality of the hair is incredible—soft, full, and so easy to style. I also have to give a huge shoutout to Jackie, who made the entire experience top-tier. She was so knowledgeable, kind, and patient, and truly went above and beyond to help me find the perfect match. You can tell she genuinely cares about her customers and knows her stuff. I left feeling confident and excited, and I’ll definitely be back. Highly recommend Hidden Secret Wigs to anyone—especially my fellow curly-haired girls!

★☆☆☆☆ 1.0 elaine elzinga · Jun 2025

I am writing this in hopes of preventing anyone else from getting swindeled by Jackie Brandsen. On 1/28/25 I went to Hidden Secrets Wigs for a topper hair piece and was asked to put my name,address and number on a form. I was not informed that it stated their no exchange or return policy on it as she took the paper as soon as I signed it. Then she put a hairpiece on me that I said looked like it had been thinned by an amateur because of all the little cut hairs sticking out. She assured me that would not show when she washed it. I wasn’t sure of the color and tried to go by a window because it was not well lit in the store. She kept saying how wonderful it looked and that I would be so happy with it. She said it was $1,200 but I looked at my receipt later and she changed me $1,400. She al

★★★★★ 5.0 Marissa S · Nov 2024

The workers at Hidden Secrets Wigs were wonderful. They were so kind, helpful, and empathetic to my friend’s situation. I love that the owner has the business as appointment only. This provided my friend the privacy they needed while shopping and getting fitted into wigs. The shop itself is gorgeous and is located in a very convenient location. As someone who has visited many wig shops, I would highly recommend coming here as they prioritize the customers comfort over convenience.

★★★★★ 5.0 Cheryl Johnson · Dec 2019

Hidden Secrets Wigs is the best! It is definitely worth the drive. I drove a half hour one-way on three occasions. Deb and Sharon couldn't have been more accommodating. They instilled confidence in me in anticipation of losing my hair during chemotherapy. As my husband said, " These women knocked my wig out of the park. " Cheryl

Accessibility & Amenities

✓ Identifies As Women Owned ✓ Small Business ✓ Curbside Pickup ✓ Delivery ✓ In Store Shopping ✓ Onsite Services ✓ Wheelchair Accessible Entrance ✓ Wheelchair Accessible Parking Lot ✓ Appointment Required ✓ Checks ✓ Debit Cards ✓ Nfc Mobile Payments

Services

Wig shopBoutique

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This listing is informational. Contact the business directly to verify credentials, services, and availability.