Beauty Now

I will NEVER shop here again. Me and my son were looking at hair color for him and the lady who stands at the counter and watches you the whole time your in the store yelled at him not to touch stuff while him and I were looking mind you hes a TEENAGER and we literally hadnt been in the store for 60 seconds. I politely put the stuff down and told her i wont be spending my money with them ever again. Absolutely pathetic to stand and watch people and tell people not to touch things they are looking at.

Great stock and good quality hair. Wish they had a black Friday sale lol but overall great place!! I highly recommend if you are in the Daytona beach area

I wish they would carry makeup such as foundation, powder and concealer in lighter shades for those of us that aren't as tan. Also it would be nice if they could be more consistent with keeping inventory in stock better with more vpariety of styles, colors and different lengths. Preferably the drawstring ponytails and wigs..

I’m usually followed around the store which doesn’t bother me . But today on this beautiful Sunday my family and I were kicked out for attempting to take pictures of the wigs . Now considering the wigs are already over priced and synthetic ,we were still going to make purchases. But before we could she came over snatched the wigs from our hands and said no pictures and get out .

Extremely rude customer service! After I made a purchase, I realized my 2 year old was pulling the nail polish onto the floor. As I proceeded to put them back up an employee came over asking if I wanted to purchase the nail polish I said no. She then scolded my daughter yelling "Out! Out! You no come here!" Then placed her hands on her pulling her away and pointing at the door as well as pushing my stroller near the exit nearly knocking my baby & her carseat off the stroller before catching it and putting it back. I do not recommend this place! Such a shame as I've been a customer for nearly 7 years when they used to be called Emanuel's.